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To become part of the AWS family and to have space in the mall one must purchase a franchise. A franchise gives you the exclusive rights to sell products made in your country in the mall. In some countries, such as China, they are further divided by category (ie www.teashopchina.com).
In addition to space in the mall various privilages and responsibilities go with a franchise. Some of the benefits that a franchisee receives include:
Business Systems:
1. Dedicated space in the AWS global mall and country mall with store signage which is clearly visible to customers browsing in the mall.
2. Specialty store software offering full online shopping and Customer Relationship Management (CRM) capability.
3. A web site administration system that can be integrated with the Franchisee's back end office functions such as stock control and accounting.
4. Website hosting, back up and systems recovery within agreed Service Level Agreements (SLAs).
5. Access and promotion of your store to existing customer database. Customers can enter any member store with a common user name and password.
6. International payment processing gateway.
7. Business system training and ongoing support.
Business Services:
1. Translation support center for seven international languages. This includes initial translation of your store front end.
2. Graphics support including image and video processing.
3. Search engine optimization (SEO) for your store and products.
4. ‘AWS Safe Shopping Guarantee’ that it is safe and secure to shop with member stores.
5. Access to AWS international freight and logistics arrangements to minimize Franchisee freight/courier expenditure.
6. A full suite of monthly performance reports detailing commercial activity levels, revenue and web site productivity.
7. Ongoing business advisory and systems support on an agreed basis. Annual global conference for members.
Business Development and Promotion:
1. Access to sell global service products offered by AWS through Franchisee web site/s. ie. Insurance, All World Visa, etc.
2. Promotion of the AWS and country mall worldwide on an ongoing basis under an annual Marketing Plan.
3. Promotion of the Franchisee’s online shop/s and products based on an agreed marketing plan and budget. Manage and implement the budget for which no additional fees shall be charged.
4. The establishment and operation of the MyDollaz managed customer loyalty programme for Franchisee customers.
What does an AWS franchise cost?
The cost of acquiring an AWS Franchise System for a specific geographic territory will be negotiated with potential franchisees to cover set up costs, software, documentation, IT hosting platform and initial implementation/training. There are ongoing costs relating to royalties and service fees for transactional processing and advertising/promotion.
Benefits of becoming an AWS Franchisee:
1. By becoming a member of a large international shopping community you get the benefits that come with a large scale business.
2. No need to build your own customer base from scratch as you are linked into the AWS mall customer database. It can take a stand alone business several years to build a viable customer database.
3. You start with proven systems and ongoing support which means your chances of success are higher and your business risk lower.
How to become an AWS Franchisee:
If you are interested in becoming an AWS franchisee please send us an EMAIL with an expression of interest. When reviewing applications we will be taking into consideration both experience and the financial resources you have available to operate the business. Those meeting AWS criteria will be provided with documentation that outlines the process to complete a franchise agreement and establish the business.
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