Merinomink is a subsidiary of Snowy Peak Limited, a New Zealand company based in the South Island city of Christchurch. Established in 1981 making only hand-knitted garments and accessories, Snowy Peak and its subsidiaries (Merinomink, Untouched World, and Snowi) are now leaders in the New Zealand knitwear industry. While Untouched World deals in ethical fashion and Snowi concentrates on designs for everyday use, Merinomink focuses on making premium quality performance knitwear and accessories that adhere to the latest fashion trends. Their products reflect the company’s overarching vision; “to create a healthy, vital and dynamic future for the planet and its people, through both our products and business activity.”