Snug Bug Merino is a New Zealand-made fashion label for babies aged newborn to two years. Made with the finest of Merino wool, this comfortable and cozy range produces a new collection each winter season. The practicality of dressing a baby is important at Snug Bug Merino too and each item is made with you and your baby's needs in mind. Sizing is also very generous so that babies can enjoy the maximum wear out of each garment. As a small company Snug Bug Merino is big on quality and all their baby garments are individually hand checked to ensure the highest standards and quality, which goes into all their designs.