Vitabeez honey has its roots in the Coromandel Peninsula, North Island of New Zealand. In 1999, John’s family starts to market their locally produced honey to the local Sunday market which has its popularity in the local community. Today, Vitabeez honey has its own beekeeping operations and processing facility to produce the highest quality, 100% Pure New Zealand Honeys. Since the first day in the beekeeping business, John’s family believes in the balance between humans and the environment and always cares for bees and have sound hives management practices in place to produce high-quality honey and also look after the natural environment at the same time.